#cosmetics

• Aftershave — A liquid cosmetic product, in the form of a lotion, gel, or balm, applied to the face immediately after shaving to disinfect, soothe, and hydrate skin irritated by the razor blade. It typically contains antiseptic agents, invigorating compounds, and scented essences, being a staple element in male grooming.
• Allantoin — An organic compound with the chemical formula C4H6N4O3, resulting from the oxidation of uric acid in purine metabolism in most mammals (except higher primates and humans) or extracted from plants such as comfrey (Symphytum officinale); an active substance structurally recognized for its keratolytic, healing, anti-irritant, and intense moisturizing properties. Due to its capacity to stimulate cell proliferation and rapid regeneration of skin tissues, it is widely used in the dermatocosmetic industry for formulating creams, lotions, and ointments intended for sensitive or damaged skin.
• Alum — A double hydrated sulfate of aluminum and an alkali metal (usually potassium), with the general chemical formula KAl(SO4)2·12H2O, crystallizing in the cubic system; a structural substance with potent astringent, hemostatic, and antiseptic properties, traditionally known as alum. In industry, it is widely used as a mordant in dyeing, a tanning agent in leather processing, a clarifying agent for water purification, and in cosmetics as a natural antiperspirant due to its capacity to contract tissues and inhibit bacterial proliferation.
• Aloe — A common name given to succulent plants of the genus Aloe, recognized for their fleshy, lanceolate leaves arranged in a rosette, which contain a fluid gel with therapeutic properties; the term is often used in common language to designate the juice, medicinal extract, or lotions made from these xerophytic plants.
• Aloe vera — A species of perennial succulent plant in the Asphodelaceae family, probably native to the Arabian Peninsula, but widely cultivated globally due to its exceptional medicinal, therapeutic, and cosmetic properties. The plant features thick, fleshy, greyish-green leaves that contain a translucent gel rich in vitamins, minerals, amino acids, and enzymes, extensively used for skin hydration, burn healing, and in various dietary supplements.
• Anti-aging — Slowing down, preventing, or combating the visible effects of biological aging; a treatment, cosmetic product, or medical therapy aimed at maintaining the youthfulness of the skin and body. Although omnipresent in dermatological clinics, beauty salons, and on cream labels in Romania, the term is treated exclusively as an unadapted raw loan and does not appear in dexonline.
• Anti-graying — The act of preventing or halting the process of hair graying or textile chromatic degradation, and its result; an anti-graying action. In the modern cosmetics industry, the term defines the structural function of advanced hair treatments that protect the hair's natural pigments against oxidative stress.
• Concealer — Diminishing, reducing, or masking dark circles and puffiness under the eyes; a cosmetic product (liquid concealer, cream, pigmented stick) structurally formulated to illuminate the periocular area, activate blood microcirculation, and conceal skin fatigue signs.
• Anti-cellulite — Combating, reducing, smoothing, or preventing cellulite (the uneven accumulation of adipose tissue and toxins under the skin, resulting in an orange-peel appearance); a cosmetic product (cream, oil, gel), therapeutic treatment (massage, lymphatic drainage), or technical device structurally designed to stimulate microcirculation, improve skin elasticity, and promote lipolysis.
• Anti-aging — Preventing, slowing down, combating, or blurring the biological effects and aesthetic signs of the cellular or cutaneous aging process; a product, cream, treatment, or therapy utilized for tissue regeneration and combating free radicals. In a structural sense, it acts by stimulating collagen production, providing deep hydration, and advanced cellular protection.
• Aslavital — A renowned Romanian cosmetics brand and anti-aging treatment line, originally developed based on the patents and medical research of Academician Dr. Ana Aslan; the original structural formula leverages the therapeutic properties of pure clay from the Pădurea Craiului Mountains combined with mineral complexes, specially designed for cellular regeneration and sensitive skin protection.
• Avon — An international proper name with multiple applications. In a global economic context, it designates a leading American multinational cosmetics and personal care company, historically recognized for its direct selling model. In a geographical context, it represents the name of several rivers and counties in the United Kingdom (such as Stratford-upon-Avon, the birthplace of William Shakespeare), the hydronym originating from the Old Welsh word 'afon', which literally means 'river'.