#public relations

• To self-contradict — To autonomously retract, deny, or contradict a statement, declaration, or position previously expressed; to publicly or officially acknowledge that one's own words or actions were erroneous, inaccurate, or untruthful. In a journalistic or political context, it describes the act by which a leader or agency revises an official communiqué to cancel its validity.
• Self-retraction — The act of self-contradicting and its result; an official, voluntary, and autonomous retraction of a statement, declaration, or position previously expressed by the same person or institution. This structural act restores the factual or legal truth in the public space, canceling the validity of an erroneous communiqué issued in the past.
• Self-promotion — The act of self-promoting and its result; a strategic and conscious process through which an individual or organization publicly advertises themselves, highlighting qualities, skills, achievements, or products to gain recognition, notoriety, or professional advantages. In the digital era, it represents the central structural element of personal marketing and brand image management on social networks.