Encyclopedia of Lyrical Theatre and Global Marketing Framework Abbreviations

• Aida — The title of a famous four-act opera composed by Giuseppe Verdi, with a libretto by Antonio Ghislanzoni, premiered in Cairo in 1871; the name of the main character, an Ethiopian princess captive in Egypt, torn between her love for General Radames and her loyalty to her homeland. In an extended sense, it represents a marketing acronym (AIDA: Attention, Interest, Desire, Action) and a highly elegant feminine given name.